Tag: hats

James Keith wanted to wear a fedora with his outfit for New Year’s Eve 2015, but he couldn’t find one that quite fit the bill. A year after he conceived his design, he finally got the hat he wanted on his head. On the back of that one fateful night—and hat—he founded his brand, Keith James.

Take a close look at the fashion on this season of Gossip Girl, and you’re bound to notice the hats worn by the ladies of the Upper East Side. There’s the 1930s gangster-style fedora, called the Evita. Or there’s the sun hat, known as the Wailea, making a cameo in the season finale.