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(Though the honey’s fantastic.) Meet Noble Honey Co. creator Armond Wilbourn.
If it seems that the buzz around bees has picked up volume, that’s because it has. According to the USDA, bees help pollinate one-third of all our food, but recently, a mysterious and destructive honeybee disease called Colony Collapse Disorder (CCD) has been wiping out record numbers of hives across the U.S. Although CCD is a common phenomonom, scientists can't explain why it's increasing at such a devastating rate.