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How Honeysuckle Gelato went from food truck treat to freezer aisle favorite

Cofounders Jackson Smith and Wes Jones point out a sketch taped onto the floor of Honeysuckle Gelato’s Westside production facility. Made of blue painters tape, the improvised rendering is about 180 square feet—the size of the gelato-sorbet startup’s retail shop at Ponce City Market that’s slated to open this spring.

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