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Atlanta-based digital marketing company Mailchimp has announced plans to leave Ponce City Market—where it’s swelled in recent years to become the landmark mixed-use project’s largest tenant by far—once their lease ends in 2022.
Demolition and early infrastructure work recently launched, but New City President Jim Irwin balks at saying the project is technically moving forward right now. However, his company’s ambitions for the planned hub of offices, hotel and retail space, and housing (including an affordable housing component) have not changed.
What New City developer Jim Irwin has planned for 10.2 acres about a block south of Ponce City Market is a whole new level of ambitious. The first renderings for 760 Ralph McGill show a $750-million, mixed-use hub of glassy, uniquely geometric architecture that incorporates terraced roofs, green elements, and elevated “flyover” bridges.
Costing $190 million, the 725 Ponce project is the largest investment in new construction on the BeltLine to date. Jim Irwin, 38, a Buckhead native, says quality design and experience are the top priorities guiding his company, New City, and its ambitious development rising across the BeltLine from Ponce City Market—the gargantuan project Irwin led as senior vice president of Jamestown Properties.
If Jim Irwin were developing an office building on Ponce de Leon Avenue 20 years ago, he probably would not have cared so much about how the back of the building looked.