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In her role as content director for MailChimp, the Atlanta-based email marketing giant that services millions of users worldwide, part of Kate Kiefer Lee’s job is to make things sound easy. Kiefer Lee is responsible for how MailChimp communicates across a range of content—social media, blog posts, help messages, and alerts. Kiefer Lee and her team embody the MailChimp voice, that relaxed, don’t-worry-you-totally-got-this identity that flashes across the screens of people trying to get their brand’s message out to the world. So a lot of their users are in various stages of stress. It’s good then, that Kiefer Lee is so easy-going and tends to see the upside. This is a woman who’s hard to dislike.