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Two years ago, Matt Ludwikowski went to El Salvador to help a friend set up a computer lab in a small, impoverished community. While driving up a volcano there, he discovered a tiny coffee community called Laguneta. Ludwikowski, who had worked for Octane, ended up spending a week walking around the country, talking to farmers and other locals about the coffee there.Fast forward twenty-four months or so, and Ludwikowski has been back to the area sixteen times, negotiated terms for land and water use, hired and trained workers to pick and process the coffee, and produced 2,000 pounds of coffee from a place from which people had never tasted coffee before, he says.