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Believe it or not, malls continue to be the epicenter of Atlanta shopping

Believe it or not, malls continue to be the epicenter of Atlanta shopping

It might seem counterintuitive given pandemic and postpandemic shopping habits, but malls are thriving. According to a recent study by Coresight Research, a retail research and advisory firm, top-tier enclosed malls are flourishing, outperforming in occupancy, revenue, and foot traffic. A stroll around Lenox Square or Phipps Plaza validates the data: “Coming Soon” signs dot both.
Luxury’s big bet on Atlanta

Luxury fashion’s big bet on Atlanta

Recently, Givenchy opened an outpost at Phipps Plaza, the first for the brand in the city. Atlanta-founded label Bstroy debuted its capsule collection at the launch, which was attended by boldface names in entertainment, fashion, and culture such as Lil Yachty and Claire Sulmers. Says president and chief executive officer Renaud de Lesquen, “Opening in Phipps Plaza was a natural step forward for Givenchy. Atlanta is among the most vibrant metropolitan areas in America, and the House resonates particularly well with this diverse, creative, and dynamic market.” De Lesquen saw the opportunity many others see: All eyes are on Atlanta as a strategic setting for the evolution of a fashion brand.
Avenue East Cobb is getting a refresh. Here’s a peak at the plans for the Marietta shopping center.

Avenue East Cobb is getting a refresh. Here’s a peek at the plans for the Marietta shopping center.

The developers behind Atlantic Station and Colony Square are redesigning the Marietta shopping center. Here’s what it will look like.
What's ahead for Atlanta's malls?

Ghosts of Christmas Past­: What’s ahead for Greenbriar and other Atlanta malls?

Without its largest tenants, Greenbriar now feels like a ghost of Christmas past­—reflecting a nationwide trend. Some 40 percent of U.S. department stores have shuttered since 2016, according to Green Street Advisors, which also predicts about half of the remaining mall locations will close in the next few years.

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