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Recently, Givenchy opened an outpost at Phipps Plaza, the first for the brand in the city. Atlanta-founded label Bstroy debuted its capsule collection at the launch, which was attended by boldface names in entertainment, fashion, and culture such as Lil Yachty and Claire Sulmers. Says president and chief executive officer Renaud de Lesquen, “Opening in Phipps Plaza was a natural step forward for Givenchy. Atlanta is among the most vibrant metropolitan areas in America, and the House resonates particularly well with this diverse, creative, and dynamic market.” De Lesquen saw the opportunity many others see: All eyes are on Atlanta as a strategic setting for the evolution of a fashion brand.
The developers behind Atlantic Station and Colony Square are redesigning the Marietta shopping center. Here’s what it will look like.
Without its largest tenants, Greenbriar now feels like a ghost of Christmas past—reflecting a nationwide trend. Some 40 percent of U.S. department stores have shuttered since 2016, according to Green Street Advisors, which also predicts about half of the remaining mall locations will close in the next few years.