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When Brian Knott launched the A3C hip-hop festival 15 years ago, he envisioned a few days of concerts featuring independent artists. Today, the five-day event is one of the largest hip-hop festivals in the country, a summit where politics and social justice intersect with hip-hop.
Mike Walbert has long been contemplating ways to expand and grow the Atlanta music festival and conference, and ahead of this year’s event, scheduled to take place October 8-13, A3C has announced plans to expand the conference to focus on technology in addition to music.
"When you think of Atlanta, I want you to think of the Braves, the Hawks, the Falcons, Atlanta United, and A3C," says the hip-hip festival's executive director, Mike Walbert. We chatted with him about what to expect at this year's AC3, which takes place October 3-7.