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A3C concert

A3C, Atlanta’s longest-running hip-hop festival, aims to become the next SXSW

When Brian Knott launched the A3C hip-hop festival 15 years ago, he envisioned a few days of concerts featuring independent artists. Today, the five-day event is one of the largest hip-hop festivals in the country, a summit where politics and social justice intersect with hip-hop.
AC3 expands 15th anniversary

Ahead of its 15th anniversary, Atlanta’s A3C festival looks to expand with a focus on technology

Mike Walbert has long been contemplating ways to expand and grow the Atlanta music festival and conference, and ahead of this year’s event, scheduled to take place October 8-13, A3C has announced plans to expand the conference to focus on technology in addition to music.
AC3 Festival Wu-Tang Clan

A3C Festival’s exec director: “I want it to be a cultural institution the world thinks about”

"When you think of Atlanta, I want you to think of the Braves, the Hawks, the Falcons, Atlanta United, and A3C," says the hip-hip festival's executive director, Mike Walbert. We chatted with him about what to expect at this year's AC3, which takes place October 3-7.

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