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It smells in here. Like wet cardboard. Old shoes. Hot milk. Cat litter. And it’s your fault. That is to say, the reason it’s stinky inside “the MRF,” Waste Pro’s 400,000-square-foot Material Recovery Facility on Fulton Industrial Boulevard, is because most of us put out the wrong stuff for pickup.
Twenty years ago, Alternative Apparel (recently rebranded as Alternative) got its start stamping logos on tees and hats for local businesses. Now it’s known for an ecoconscious mission and uber-soft hoodies, tanks, and tees. But mastering the basics isn’t simple.
Michael Nilan has never been one to overlook a great idea. In 2010, while on a business trip to China, the entrepreneur stumbled across a plant that produced paper without using a single tree. Inspired, Nilan shuttered his old business, which outsourced jobs for American companies like Tropicana and Westinghouse, and cofounded Atlanta-based TreeZero, which produces and distributes tree-free paper to both consumers and organizations.