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When chef Todd Ginsberg set out to open The General Muir in 2013, he wanted to create a restaurant that paid homage to the delis that he and his parents grew up dining at. He planned to serve his childhood favorites, like matzoh ball soup, corned beef, and a pastrami sandwich, but there was one problem. “When I told my parents I was going to open a deli, my dad looked at me and said, ‘Todd, you don’t know how to make pastrami.'"
You’ve probably been brown-bagging sandwiches since kindergarten. But eventually you reach a point when PB&J doesn’t cut it anymore.
Everybody knows that a ripe tomato is essential, but it’s the details that make for BLT perfection, says Wrecking Bar Brewpub executive chef Terry Koval, who never lets his tomatoes see the inside of a refrigerator.
Transforming old storefronts into hopping neighborhood hangouts has been Calavino Donati’s life since she gave up being a jeweler and artist in the mid-1990s and moved to Atlanta. Urban Cannibals—a small bodega, bakery, and sandwich shop she opened a year ago with her life partner, singer-songwriter Doria Roberts—has the same scrappy sensibility as Calavino’s Roman Lily Cafe, which overlooked the walking path along Freedom Parkway and closed in 2006.
I’m on the hunt for outstanding sandwich spots of all types around the metro area—any favorites worth shouting out? I make frequent treks to Muss & Turner’s in Smyrna, and I’ve been enjoying Noon Midtown (which I saw on Twitter is opening for dinner service soon, good news for local residents), but I’d love more suggestions.
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