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The Buckhead Atlanta stores will keep rolling out for months (years?), and this week has been no exception. Today the minimalist Helmut Lang, a sister brand of Theory, is ready for business. Late last week the multibrand retailer Scoop NYC opened, as well as a flagship for beauty brand L’Occitane en Provence.
Next month, retailers are scheduled to start opening their doors at the long-awaited $1 billion Buckhead Atlanta development. Among luxury stores like Etro and Moncler is Scoop NYC, a one-stop shop with shoes, accessories, and designer and contemporary labels for men and women. Founded in New York in 1996, Scoop is aimed at a young, fashion-forward crowd, and this will be its seventeenth store in the U.S.—but its first in the Southeast. We got the scoop from CEO Susan Davidson (who is also CEO of Zac Posen) on how the brand views the Atlanta market, Southern style, and fall trends.
For years, talk of fancy shops at Peachtree and Roswell roads in Buckhead has buzzed and abated as the cranes creaked on and off. Finally, as the mixed-use Buckhead Atlanta development fills the longtime hole in the ground, the chatter comes to fruition.