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Direct-to-consumer brands are finally showing Atlanta some love in an explosion of new retail stores

A wave of new shops in Atlanta are showing off previously online-only brands

You might have noticed that, suddenly, more and more stores you’re used to seeing online have locations in metro Atlanta: Lunya, Rothy’s, Allbirds, Peloton, Lovesac, Framebridge. Ironically, traditionally digital-only brands are discovering the advantages of brick-and-mortar.
Glossier Atlanta Ponce City Market Opens

Glossier opens its first permanent Atlanta store

Cult-favorite beauty retailer Glossier returns to Ponce City Market—this time for good. The new shop opened August 11 in Atlanta with favorite products like Cloud Paint blush, Brow Boy pomade, and Milk Jelly cleanser, as well as exclusive local merchandise like a Mini Beauty Bag.
Odd McLean

Odd McLean is a curiosities shop for the 21st-century shopper

Located in Ansley Mall, the shop reflects owner Kwynn Everest’s obsession with hospitality. A Four Seasons marketing and sales veteran who lives nearby and entertains often, she felt the neighborhood was missing a high-quality gifting destination. “There was a need for something funky, different, and unique here in Midtown,” she says.
Happy Mango

Ecofriendly children’s store Happy Mango moves into the Works

Phnewfula Frederiksen had so much trouble finding an ecofriendly baby store where she could shop for her two children, now ages seven and 13, that she launched her own in 2009. Originally online-only, Happy Mango opened its first brick-and-mortar in Kirkwood in 2016—offering clothing and equipment for babies and kids, pregnant women, and new moms.
The Taste Boutique

The Taste Boutique opens at the Interlock

The brick-and-mortar store from interior designer and celebrity stylist Teresa Caldwell and entrepreneur Michael Elliot carries men’s and women’s clothing, accessories, gifts, and more
Krog Street Market Krog District Renderings

Exclusive: Five retailers are announced for the newly branded “Krog District”

With big, vibey brands like Patagonia announced, Krog Street Market is aiming to become known for more than fine cheesesteaks and buttery pastries.
Rothy's Atlanta Westside Provisions District

Rothy’s opens its first Atlanta shoe store at Westside Provisions District

One of only eight brick-and-mortar stores nationwide, the Atlanta location is Rothy’s first Southeastern location, selling the popular brand's sustainable shoes, handbags, and more.
Don Purcell's new boutique is a gem

Don Purcell’s new boutique is a gem

For Atlantans looking for Jeffrey 2.0, Don Purcell—who served as the general manager at retail visionary Jeffrey Kalinsky’s Atlanta and New York stores for more than 25 years—wants you to know that his mentor’s ethos is still with him.
Nike Ponce City Market

Nike opens two new “Live” stores in metro Atlanta

At under 5,400 square feet, both new stores are intimate and inviting, with welcome areas that feature store associates’ favorite products, new arrivals, and Nike’s signature Sneaker Bar.
What's ahead for Atlanta's malls?

Ghosts of Christmas Past­: What’s ahead for Greenbriar and other Atlanta malls?

Without its largest tenants, Greenbriar now feels like a ghost of Christmas past­—reflecting a nationwide trend. Some 40 percent of U.S. department stores have shuttered since 2016, according to Green Street Advisors, which also predicts about half of the remaining mall locations will close in the next few years.

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