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Luxury’s big bet on Atlanta

Luxury fashion’s big bet on Atlanta

Recently, Givenchy opened an outpost at Phipps Plaza, the first for the brand in the city. Atlanta-founded label Bstroy debuted its capsule collection at the launch, which was attended by boldface names in entertainment, fashion, and culture such as Lil Yachty and Claire Sulmers. Says president and chief executive officer Renaud de Lesquen, “Opening in Phipps Plaza was a natural step forward for Givenchy. Atlanta is among the most vibrant metropolitan areas in America, and the House resonates particularly well with this diverse, creative, and dynamic market.” De Lesquen saw the opportunity many others see: All eyes are on Atlanta as a strategic setting for the evolution of a fashion brand.
Phipps Plaza's new GIVENCHY boutique features a local collaboration

Phipps Plaza’s new GIVENCHY boutique features a local collaboration

GIVENCHY is the latest top luxury brand racing to open an Atlanta boutique, and they brought the home team with them. The store, which opened recently at Phipps Plaza, features a new collaboration with BSTROY, a brand cofounded by Atlanta natives Brick Owens and Dieter “Du” Grams.
A love letter to a Pakistani clothing shop

A love letter to a Pakistani clothing shop

Seconds off Jimmy Carter Boulevard in Norcross, a small shopping complex is filled with the usual strip mall staples: Kroger, Pizza Hut, GNC, a hair salon. But unless you were part of the Pakistani and Kashmiri immigrant scene, you would never know, or guess, that sandwiched between the GNC and the hair salon is J. Junaid Jamshed (or just J.), a Pakistani fashion retail store stocked with light, soft, warm weather–friendly clothes that are almost impossible to find elsewhere without paying a hefty price.
Avenue East Cobb is getting a refresh. Here’s a peak at the plans for the Marietta shopping center.

Avenue East Cobb is getting a refresh. Here’s a peek at the plans for the Marietta shopping center.

The developers behind Atlantic Station and Colony Square are redesigning the Marietta shopping center. Here’s what it will look like.
Glad & Young Studio

Glad & Young Studio opens a standalone shop at Ponce City Market

The vibrant boutique features the Atlanta-based brand’s signature handcrafted leather goods and a vintage photo booth
Agora Vintage

Reselling luxury clothing and accessories is more popular than ever

In August, Airee Edwards, owner of Agora Vintage in Athens, had Covid—no problem: She just sold a red Hermès Birkin bag on Instagram Live for $9,900. The work-from-home era hasn’t stopped the growing demand for luxury preowned goods, especially in Atlanta, where you can now find a local “concierge” consignment boutique, Jerrimiah James, and a national luxury reseller, the RealReal, just steps away from Hermès itself in Buckhead.
Direct-to-consumer brands are finally showing Atlanta some love in an explosion of new retail stores

A wave of new shops in Atlanta are showing off previously online-only brands

You might have noticed that, suddenly, more and more stores you’re used to seeing online have locations in metro Atlanta: Lunya, Rothy’s, Allbirds, Peloton, Lovesac, Framebridge. Ironically, traditionally digital-only brands are discovering the advantages of brick-and-mortar.
Glossier Atlanta Ponce City Market Opens

Glossier opens its first permanent Atlanta store

Cult-favorite beauty retailer Glossier returns to Ponce City Market—this time for good. The new shop opened August 11 in Atlanta with favorite products like Cloud Paint blush, Brow Boy pomade, and Milk Jelly cleanser, as well as exclusive local merchandise like a Mini Beauty Bag.
Odd McLean

Odd McLean is a curiosities shop for the 21st-century shopper

Located in Ansley Mall, the shop reflects owner Kwynn Everest’s obsession with hospitality. A Four Seasons marketing and sales veteran who lives nearby and entertains often, she felt the neighborhood was missing a high-quality gifting destination. “There was a need for something funky, different, and unique here in Midtown,” she says.
Happy Mango

Ecofriendly children’s store Happy Mango moves into the Works

Phnewfula Frederiksen had so much trouble finding an ecofriendly baby store where she could shop for her two children, now ages seven and 13, that she launched her own in 2009. Originally online-only, Happy Mango opened its first brick-and-mortar in Kirkwood in 2016—offering clothing and equipment for babies and kids, pregnant women, and new moms.

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