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At Lenox Square, plus-size shop Eloquii shows off its Insta-famous style

When the Limited shuttered its plus-size store, Eloquii, not even two years after its 2011 launch, a few of its creators were so devoted to the concept that they broke off and took it online. Its seventh brick-and-mortar opened at Lenox Square this winter.

At Atlanta’s first gender-neutral kids’ clothing store, you’ll find rompers and band tees—and nary a heart or truck

New Kirkwood boutique Mini Friday showcases trendy graphic tees, rompers, and track suits, all in “pint sizes” for toddlers and kids. We sat down with owner and mother-of-three Allie Friday to chat about her vision for the store and inclusiveness in childrenswear.

Where to shop in Atlanta now: East Fork, Neva Opet, and Amour Vert open

East Fork pottery has built a devoted digital following that spawns wait lists for new releases; now it has a retail store in Westside Provisions District. Also, be sure to check out the latest SCAD FASH exhibition, Cinematic Couture, Amour Vert's new Ponce City Market location, and Atlanta’s small-batch leather handbag company, Neva Opet.
Front Porch Market Vinings

Hot Shop: Front Porch Market opens in Vinings

The owner of home decor shop Front Porch of Vinings, had a vision: a one-stop shop where you could find fresh flowers, local food from favorites like Sweet Grass Dairy and Southern Baked Pie, and fun gifts. Front Porch Market is just that.
Ace & Jack Ponce City Market

Ponce City Market has a new, trendy pet supply shop: Ace & Jack

Ace & Jack, an new "lifestyle" pet supply shop from the team behind the Merchant, Archer Paper Goods, and Collier Candy Company, has opened at Ponce City Market just in time for the holidays.
Draper James Reese Witherspon Atlanta

Reese Witherspoon opens Draper James in Atlanta—and explains how the city inspired the brand

Hollywood A-lister Reese Witherspoon makes no secret about her roots: She’s from the South. And last night the actress/producer made an appearance in Atlanta, where she was celebrating the opening of her fourth store for her Southern-inspired clothing and lifestyle brand, Draper James.
Hudson Grace

First Look: Two new home decor stores open at Westside Provisions District

Both Hudson Grace and Serena & Lily are Bay Area transplants with a casual-cool vibe, and both have landed their first locations in the Southeast.

Serena & Lily taking over the Star Provisions space in Westside Provisions District

The online retailer's store, which will occupy Star Provision's former space, will be the company's sixth brick-and-mortar location.
Coco and Mischa

Hot Shop: Coco and Mischa

In June Melissa Gallagher left a 17-year career in restaurants—including a stint as the GM at Holeman and Finch—to open a boutique, Coco and Mischa.

Exclusive: Three new shops announced for Avalon

Alpharetta’s mixed-use development Avalon continues to boost the shopping options for OTP-ers. We got the scoop on three new boutiques it plans to add to its retail lineup come spring.

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