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Now Open: Urban Electric Co.

The Urban Electric Co.’s subtle signage, a clever logo of lowercase letters, might make you confuse its new showroom with the hidden “underground” tavern Ormsby’s, located just down the walk in the Westside’s White Provision building.

Hot Shop: Swank

Emily Dees Boulden doesn’t waste a lot of time. In 2004, just days after earning her fashion merchandising degree, the Ole Miss grad struck off for Birmingham to work as an assistant buyer for Saks Incorporated.

Hot Shop: My My My

Situated on a busy stretch of Peachtree where parking is scarce, vintage boutique My My My is geared toward foot traffic—tourists staying at nearby hotels, passersby en route to Starbucks or the Vortex. Fortunately, retro mannequins with full heads of hair and colorful getups are proven traffic stoppers.

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