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GIVENCHY is the latest top luxury brand racing to open an Atlanta boutique, and they brought the home team with them. The store, which opened recently at Phipps Plaza, features a new collaboration with BSTROY, a brand cofounded by Atlanta natives Brick Owens and Dieter “Du” Grams.
You might have noticed that, suddenly, more and more stores you’re used to seeing online have locations in metro Atlanta: Lunya, Rothy’s, Allbirds, Peloton, Lovesac, Framebridge. Ironically, traditionally digital-only brands are discovering the advantages of brick-and-mortar.