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Alvin Diec is arguably the most in-demand brand guru on Atlanta’s dining scene, and you’ve never heard of him. The unassuming graphic designer with thick-framed glasses is the quirky brain behind the websites, menus, trucker hats, and souvenir postcards of more than 44 Atlanta restaurants and retailers.
Chef Kevin Maxey's chilaquiles at Superica are a destination-worthy brunch dish. A generous heap of sauced chips is topped with two fried eggs, pickled jalapenos and carrots, crumbled queso fresco, sliced avocado, shaved radishes, and chopped cilantro.
Of all the ways a server can make a guest feel insecure, the one that irritates me the most is “Have you dined with us before?” And why restaurants with their own grocery stores are particularly dear to me.
It doesn’t much matter what I think about Superica and The El Felix, Ford Fry’s two new Tex-Mex restaurants with almost identical menus and almost identical lines. When I asked the manager of The El Felix—in Avalon, the Alpharetta mall-city—how many diners they served, he said, “Three to four hundred on a slow night.”
A look at 4 of Atlanta's newest restaurants, including Superica, Community Smith, Illegal Food, and Colletta.
Restaurateur Ford Fry isn’t wasting any time. Last week Anne Quatrano announced that Abattoir on the Westside would close on March 28. Fry has now confirmed that he's taking over the space to open a "beefsteak dinner-inspired steakhouse" called Marcel in July of this year.
On the heels of The El Felix, Ford Fry’s first Mexican restaurant in Alpharetta, Superica opens today for lunch and dinner at Krog Street Market. Here’s a first look at the menu and the interior of the restaurant, which chef Sheldon Wolfe will run after the opening. Live music and breakfast service are coming soon.