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Long before a mouse named Mickey showed up in central Florida, the South was dotted with roadside attractions and family-owned amusements. Rock formations, natural springs, botanical gardens, and menageries of animals were the mainstays of vacation fun.
While the SweetWater plans to add a new centerpiece bar and roll-up doors, the biggest news is that the brewery will add a kitchen, serving a "casual bar menu, designed to pair well with SweetWater brews."
The 18-year-old institution is reportedly preparing for an initial public offering that could value the company in the hundreds of millions of dollars.