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How Norcross-based Alternative makes its Eco-Jersey T-shirt

Twenty years ago, Alternative Apparel (recently rebranded as Alternative) got its start stamping logos on tees and hats for local businesses. Now it’s known for an ecoconscious mission and uber-soft hoodies, tanks, and tees. But mastering the basics isn’t simple.

Peachtree Road Race tees through the years

Runners at the first Peachtree Road Race in 1970 received only 15 cents in bus fare. But the annual T-shirt has since become one of our city’s most prized trophies.

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