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Eat This: The General Muir’s Pastrami Sandwich

When chef Todd Ginsberg set out to open The General Muir in 2013, he wanted to create a restaurant that paid homage to the delis that he and his parents grew up dining at. He planned to serve his childhood favorites, like matzoh ball soup, corned beef, and a pastrami sandwich, but there was one problem. “When I told my parents I was going to open a deli, my dad looked at me and said, ‘Todd, you don’t know how to make pastrami.'"
Sandwiches

Five easy sandwich recipes that will make your coworkers jealous

You’ve probably been brown-bagging sandwiches since kindergarten. But eventually you reach a point when PB&J doesn’t cut it anymore.
Alvin Diec

The Brand Man: Meet Atlanta restaurateurs’ best-kept secret

Alvin Diec is arguably the most in-demand brand guru on Atlanta’s dining scene, and you’ve never heard of him. The unassuming graphic designer with thick-framed glasses is the quirky brain behind the websites, menus, trucker hats, and souvenir postcards of more than 44 Atlanta restaurants and retailers.

H&F Bread Co. wants to produce one million baked goods per day

We spoke with H&F Bread Co. general manager Roger Hodge about the company’s national push, a forthcoming branded flour product, and the possibility of a third production facility.
Rob Alexander bread Atlanta

King of Carbs: Rob Alexander is the reason your sandwich rocks

The bun on that famous H&F cheeseburger? The bread for that banner cheesesteak at Fred's Meat & Bread? You can thank Rob Alexander for both—and a whole lot more.
Christiane Chronicales: Overrated

The Christiane Chronicles: Restaurant health scores are overrated

Chances are neither your kitchen nor mine would get a perfect score from the public health inspectors who show up unannounced at restaurants and issue ratings. Plus, rum is enjoying a cocktail revival, but there are more uses for sugarcane.

Celebrate Passover with the General Muir

Chef Todd Ginsberg remembers watching his mom and aunts dance around the kitchen during Passover. They cooked heaping plates of charoset, matzoh ball soup, and brisket for more than 40 family members. It was a special holiday, one reserved for the family. When Ginsberg opened the General Muir in 2012, he wanted to extend the tradition to the rest of Atlanta.
Pancakes at Bread & Butterfly

Brunch in Atlanta is better than ever

We've always had the General Muir for bagels and lox and One Eared Stag for biscuits drenched in sausage gravy. Now, let's add these four stars to our brunch rotation.
Restaurant names

What were these 8 Atlanta restaurants almost named?

The culinary equivalent of a first impression, a restaurant’s name is the quickest way to stand out from the competition. Can you figure out what could have been for these 8 Atlanta restaurants?

What’s the one dish Todd Ginsberg wishes he knew how to cook?

The General Muir's Todd Ginsberg discusses culinary school, his favorite burger, and fishing with his son.

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