Tag: Todd Ginsberg
13. The General Muir
Pastrami is the new bacon, at least according to Todd Ginsberg, who showers chunks of it on top of fries soaked in gravy, stuffs it between soft bread, and crowns his burger with it.
Renderings, sample menu for Fred’s Meat & Bread in Krog Street Market
When Krog Street Market opens later this summer, Todd Ginsberg of the General Muir will have not one but two restaurants inside. Along with partners Ben and Jennifer Johnson and Shelley Sweet, Ginsberg will operate a sandwich counter service, Fred’s Meat & Bread, and an Israeli-themed restaurant, Yalla.
Rob Alexander, formerly of H&F Bread Co. and Alon’s, joins the General Muir
Effective immediately, Rob Alexander—the mastermind behind Holeman & Finch’s bread program and most recently Alon’s Bakery & Market—has joined forces with chef Todd Ginsberg and the General Muir team. He will now be baking all of the restaurant's breads in-house, including challah (egg bread), rye, ciabatta, and cranberry-walnut.
Men’s designer aprons make a statement in fashion and function
Culinary students may still squeeze themselves into the stiff white chefs coat, long the industry’s de rigueur uniform. But the new must-have garb, particularly among Atlanta’s male chefs who have made it to the top of the food chain, is the designer apron.
The 14 most anticipated restaurants for 2014
With the new year comes new restaurants to watch, new chefs to follow, and new menus to salivate over. As we (impatiently) await opening night, here are the 14 most anticipated restaurants for 2014.
Looking back, a review of 2013
As the saying goes, you win some, and you lose some. This year we saw famed mixologists leave their longtime outposts, award-winning chefs open new “it” spots, and the restaurant community band together to help one of their own. As we welcome in the new year, we pause to take a look back at what happened in 2013.
Chef Todd Ginsberg talks Fred’s Meat & Bread
Set to open in March in the Krog Street Market, Fred’s Meat & Bread will be the newest eatery by the General Muir team, chef Todd Ginsberg, Shelley Sweet, and Ben and Jennifer Johnson. Jonah Merrell, previously of Bacchanalia and Star Provisions, will be chef de cuisine. The 600-square-foot counter service restaurant will offer burgers, fries, and sandwiches, including po’ boys, cheesesteaks, and banh mi, with with meals averaging $10 or less.
Restaurant of the Year: The General Muir
Simply labeling the General Muir a Jewish deli may be useful shorthand, but it doesn’t cover the extent of its multifaceted pleasures.
The General Muir
Last October, my best eating buddy passed away unexpectedly. I could count on Leon to stomach four barbecue joints during an afternoon research blitz, don a jacket and tie for dinner at Quinones at Bacchanalia, and debate the fine points of artisan gins over late-night cocktails. A native Atlantan, Leon gamely explored the fringes of his hometown, accepting impromptu invites to try Oaxacan moles in Jonesboro or Korean monkfish stew in Duluth.














