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What beer did Thor drink in Avengers: Endgame? Georgia craft beer fans certainly recognized the Creature Comforts cameo in the Georgia-filmed summer blockbuster. CEO Chris Herron explains how the five-year-old Athens brewery ended up in the biggest movie in the world.
Every 10 days or so, a few cases of Tropicália—a hoppy, citrusy IPA made by Creature Comforts—arrive at Ale Yeah in Decatur. From there, it’s moved promptly to the back of the store, out of reach and view of customers. Doesn’t matter, though; by day’s end, it’s sold out, bought by customers who know enough to ask for it.