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In August, Airee Edwards, owner of Agora Vintage in Athens, had Covid—no problem: She just sold a red Hermès Birkin bag on Instagram Live for $9,900. The work-from-home era hasn’t stopped the growing demand for luxury preowned goods, especially in Atlanta, where you can now find a local “concierge” consignment boutique, Jerrimiah James, and a national luxury reseller, the RealReal, just steps away from Hermès itself in Buckhead.
Fans of The RealReal (TRR), the luxury resale goods brand that boasts over 22 million members worldwide, can now swap, shop, and consign in person at the company’s new brick-and-mortar outpost in Buckhead, which opened earlier this summer.