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"50/50" screenwriter Will Reiser didn't have to look far for the inspiration for the new big screen comedy/drama co-produced by his pal Seth Rogen. The film, now in theaters, stars Joseph Gordon-Levitt as Adam, a Seattle public radio producer who is diagnosed with a "neurofibroma-sarcoma-schwannoma." Roughly translated, Adam has a cancerous tumor the size of a small Buick nestled against his spinal column. It's a scenario that Rogen, who plays Adam's best pal Kyle in the film, and Reiser dealt with in real life while working on HBO's "Da Ali G Show" when Reiser was handed a very similar diagnosis.