Tag: women’s fashion

Like the Ralphs and Tommys before them, the Mashburns have plans to be “the world’s go-to lifestyle brand,” a mini empire selling not just clothes but a way of life—the effortlessly cool personality, the hip playlists, the lessons on how to look put together but not done up—all radiating from their Atlanta headquarters.

You know the soothing sensation of flipping over a clammy pillow to rest your cheek on the fresh, cool side? That’s the feeling Tosha Hays and Mary-Cathryn Kolb hope to bottle up with their new Atlanta-based fashion­-tech company, Brrr.

Reese Witherspoon’s line of home decor, accessories, and printed frocks, which launched last spring—has a distinct Southern vibe. But the brand looks to the region for more than just inspiration. Case in point: The Tootsie skinny jeans, denim jackets, and pencil skirts are produced by two companies in North Georgia.

This fall, the girly boutique took over a 1,000-square-foot retail space next door to its Buckhead shop. We were excited to find more of our contemporary favorites as well as a denim bar featuring Frame jeans, and a big wall of handbags and shoes.