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Recently, Givenchy opened an outpost at Phipps Plaza, the first for the brand in the city. Atlanta-founded label Bstroy debuted its capsule collection at the launch, which was attended by boldface names in entertainment, fashion, and culture such as Lil Yachty and Claire Sulmers. Says president and chief executive officer Renaud de Lesquen, “Opening in Phipps Plaza was a natural step forward for Givenchy. Atlanta is among the most vibrant metropolitan areas in America, and the House resonates particularly well with this diverse, creative, and dynamic market.” De Lesquen saw the opportunity many others see: All eyes are on Atlanta as a strategic setting for the evolution of a fashion brand.