Men’s Prep Shop: Onward Reserve

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BOA14_WinnerBadge2_300pxCofounded in Athens by a UGA grad in 2011, Onward Reserve fills all your post-frat needs, with waxed Barbour jackets, Peter Millar golf polos, and needlepoint Labrador retriever collars from Smathers & Branson (perhaps the preppiest brand name we can imagine). The new Buckhead store, which opened this summer with exposed brick walls and taxidermy, carries local and Southern labels like Brackish bow ties (Charleston) and Southern Proper (Atlanta). Sure, there’s plenty of collegiate stuff, but there are also Filson bags and Vilebrequin swim trunks for even the most discerning prep. 3072 Early Street, onwardreserve.com

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This article originally appeared in our December 2014 issue.

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