Careers

Careers

Digital Content Campaign Manager

Atlanta magazine is seeking a digital content campaign manager. This role will work closely with the advertising sales team to execute, from start to finish, digital advertising campaigns across Atlanta magazine’s digital properties. While this role is not a direct sales role, it does play a large part in responding to proposals, discussing strategies with clients, and educating the sales team on digital trends to help enable sales. Along with assisting in the sales process and executing all digital advertising campaigns, this role develops new digital advertising inventory for the magazine and creates programs that will generate revenue. There is a reporting element to the role, so the ideal candidate is familiar with pulling numbers from digital properties and offering insight on campaign performance. Outside of working with the sales team, this role assists in marketing for the magazine by providing digital marketing tactics for events and programs hosted by the magazine.

Duties & Responsibilities

  • Executes all digital advertising campaigns; includes but is not limited to online content (written and video), website display ads, social media, and email newsletters
  • Works directly with clients and account executives to gather assets for digital advertising campaigns, providing insight and instruction on what creatives and copy will work best
  • Provides reports after campaigns are complete; includes providing numbers as well as analysis on the performance of the campaign
  • Creates new and evolves existing digital advertising opportunities, constantly aiming to increase digital advertising revenue
  • Manages a robust content calendar for all digital properties, ensuring campaigns are seen through to completion and well-paced
  • Works with the digital editorial team to ensure the content calendar aligns with digital editorial content
  • Drives the digital marketing strategy for all of the magazine’s events and programs; includes but is not limited to creating and maintaining landing pages, creating Eventbrite pages, promoting events and programs via social media, and overseeing the creation of collateral for promotion
  • Oversees digital advertising revenue; includes working toward an overall digital sales goal each month and year, and accounting for monthly revenue

Skills & Experience

  • 2-3 years’ experience working in digital content
    • Experience with social media and content management is required
    • Experience with email marketing and display advertising is preferred
  • Experience with WordPress is required
  • Strong copywriting skills are required, including the ability to write to different audiences, a strong grasp on grammar/spelling, and being able to draft copy for various digital platforms
  • Technical video editing skills are not required but experience with working through a video production cycle is preferred
  • Comfortability with reporting tools like Google Analytics, Facebook Insights, HubSpot, etc., as well as ability to analyze digital numbers
  • Strong customer service skills, including the ability to interface with clients and support the sales team
  • Extreme attention to detail and ability to manage multiple ongoing tasks is of the utmost importance
  • Ability to speak authoritatively on digital strategies and provide a consultative approach when discussing strategies with clients and the sales team
  • Complete comfort in the digital space is needed; even when presented with a new digital tool, the ideal candidate can easily learn and pick up how to use it

If you are interested in this role, please email your resume and any additional items (cover letter, portfolio, etc.) to AMHR@atlantamagazine.com.

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Atlanta magazine is owned and operated by Hour Media, a Michigan-based multi-media company which publishes and produces 132 magazines and custom titles, 37 consumer websites, and 65 shows and events throughout the United States. The company is recognized as an influential publisher of city, regional and custom publications, including the marquee titles, Hour Detroit, Minnesota Monthly, Sacramento magazine, Orange Coast, Los Angeles magazine, Atlanta magazine, Cincinnati magazine, Palm Beach Illustrated, and Naples Illustrated. The company has offices in Alabama, California, Florida, Georgia, Michigan, Minnesota, New York, and Ohio, with over 300 employees across the country.
HOUR MEDIA DBA ATLANTA MAGAZINE, LLC IS AN EQUAL OPPORTUNITY EMPLOYER