Fitness and fashion are integrated more than ever, and Jim Whitlow, who managed Jeffrey Atlanta for 16 years before opening Deka in 2007, is on top of that trend. Labels like VPL, Xirena lingerie, and Adidas by Stella McCartney feel very L.A. (or very Hunger Games) and go chicly from yoga to lunch. The store also boasts the city’s largest selection of the cultish Newton Running shoes. True, you probably don’t need those $440 printed leggings by Lucas Hugh, but if you like to work it at the gym as much as you like to work out, you might want them. 3400 Around Lenox Road, dekaatlanta.com
This article originally appeared in our December 2014 issue.