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“Hopefully, this can, and will, snowball into something bigger, not just for us and the city of Atlanta, but for the NBA and all professional sports.”
As we sat in a corner office on the nineteenth floor of Centennial Tower, Atlanta Hawks CEO Steve Koonin was giddy as he discussed plans for carrying momentum forward: a revamped game experience this season and new uniforms next year as ways to draw millennials. Three days later, Koonin had much bigger worries than the players’ wardrobes.