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Tag: Final Four 2013
The economics of playing host to 100,000 rabid basketball fans
If you saw it, it’s burned into your memory. If you didn’t, I don’t think I can adequately describe it to you. Let’s just say that the sight of Louisville guard, and former Rockdale high-schooler, Kevin Ware breaking his leg during the regional final of the NCAA Men’s Basketball Tournament on Sunday made Joe Theismann—a quarterback whose career was infamously ended by a gruesome knee injury—“sick to my stomach,” as he told NBC’s Today Show.
Yet to those who root for pro sports (and, I hope, those who play them) the night felt unmistakably like a consolation prize. We were told repeatedly how lucky we are to be here in this world-class sports town. We were reminded that the New York media was against us. We were so showered with love and self-serving praise that you almost expected, say, a Boston sports fan to leave behind his seven titles in the last twelve years so he could come down and buy season tickets to half-empty Turner Field.