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Today, the genre is seeing a new wave of women rise to the top—and Atlanta is the epicenter. In the last two years, most of the women who have been included on the coveted XXL Freshman list have either been from Atlanta or have called it home at some point, including Latto, Flo Milli, Rubi Rose, and Lakeyah. Even artists who aren’t from the South, such as Nicki Minaj, Saweetie, and Cardi B, are making hits here.