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Grove's Tasteless Chill Tonic

Tasteless beginnings in Grove Park

Edwin Wiley Grove lost a wife and a child to malaria, inspiring him to create a “tasteless” treatment for the disease that contained quinine but sought to counteract quinine’s bitter flavor. It was in fact not tasteless but sweetened and lemon-flavored, and reputedly disgusting. By 1890, Grove’s tonic was apparently selling more bottles than Coca-Cola, in spite—or because?—of a chimeric ad campaign depicting the head of a baby affixed to the body of a pig: GROVE’S TASTELESS CHILL TONIC, it says. MAKES CHILDREN AND ADULTS AS FAT AS PIGS. Bottoms up.

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