Tag: TaB
TaB fans are putting out an S.O.S. (Save Our Soda)
In summer 2022, a hot-pink digital billboard popped up downtown near the headquarters of the Coca-Cola Co., bearing a series of paeans to the diet beverage TaB: “I’m saving a can of TaB to be buried with me.” “I spent more for my last TaB than I did on my wedding dress.” Here and in Buckhead, the billboards were paid for by the SaveTaBSoda Committee, which formed after Coca-Cola put a number of underperforming products, including TaB, on ice.
NEWSLETTERS
