Even as the Twitter-verse is exploding this week as Justin Bieber fans attempt to articulate the loss of the pop star’s luscious locks in 140 characters or less, Paramount Pictures has been hard at work in Hollywood, hot gluing some extensions into the kid’s big screen box office hit.
On Wednesday, Paramount reps informed us a new, extended “director’s cut” of the part-time Atlantan’s “Justin Bieber: Never Say Never” will hit theaters Friday with 40 minutes of new footage.
For the Atlanta members of the Bieb’s team, including celeb vocal coach Jan Smith and his Emory University educated manager Scooter Braun, the added footage will likely mean increased exposure.
Aside from the rather dubious intent to further separate tween girls from their babysitting earnings, “Never Say Never” director Jon M. Chu swears there is art afoot in the editing booth.
“I realized I had an embarrassment of riches when I was in the cutting room,” Chu says via statement emailed to Intel. “This cut allows me to retain some of the best scenes from the original movie while incorporating previously unseen footage and new material I shot during our extensive promotional tour on behalf of the movie. Justin’s dedication to his fan base is unwavering and I was inspired as a filmmaker to attempt to provide them with a unique experience that showed even more of his world.”
In other words, the director’s cut of “Never Say Never” will feature fans screeching at ridiculously high-pitched decibels about the same movie they are now watching for a second time.
Beginning Friday, “Never Say Never” will clock in at 115 minutes and will be available in both Real D and digital 3D in select theaters. Parental earplugs sold separately.