Courtesy of Jamestown
In June, women and girls decked out in flirty floral skirts and cream crochet dresses lined up en masse to welcome New York City–based LoveShackFancy to Buckhead Village District. Some had been camped out since 6:30 that morning to peruse the boutique’s vintage-inspired day dresses, silk tops, and soft knits in pastel colors.
It was one of many recent big retail openings at Buckhead Village District: Since 2025, the nine-acre mixed-use development bordered by Peachtree and Pharr roads has welcomed 20 stores. Some of the splashiest newcomers include Jeffrey, Eichholtz, Hill House Home, Me + Em, Tom Ford Beauty, and Roller Rabbit. Next year, luxury fitness and health club Equinox will join their ranks.
Jones Road, the privately owned makeup brand founded by Bobbi Brown in 2020, arrived at Buckhead Village District this summer. Juliet Baker, the brand’s vice president of retail, says e-commerce data showed that Atlanta was a natural fit for its store. “It’s a North Star for so many businesses because it’s your source of truth to be able to say where my customer already is,” she says. The data was correct: On Jones Road’s opening day, it too saw lines wrapped around the block.
“Atlantans are hungry for a premium experience,” says Adam Schwegman, director and head of retail leasing at Jamestown, which has owned and managed Buckhead Village District since 2019.
The district’s momentum has been years in the making. When Jamestown took the reins from San Diego–based developer OliverMcMillan, the property—then known as The Shops Buckhead Atlanta—was in an identity crisis, Schwegman says. It had been billed as the “Rodeo Drive of Atlanta,” but that ultraluxury vision didn’t resonate with locals, and the district suffered from low foot traffic. Some brands, including Tom Ford and L’Occitane, left to go back to the malls, and others, such as swimwear brand Vilebrequin, departed Atlanta altogether.
Schwegman says there was local support for a rebrand focused on more accessibility and community, not just luxury names. “We solicited quite a bit of community feedback and found out people wanted a more dynamic neighborhood,” he says. “They did not want to shop somewhere sterile, like a museum. They wanted more fun.”
Jamestown invested in programming, including springtime’s annual Bodacious Blooms Flower Festival, and gathering spaces like the Veranda, a two-story atrium. It also added more dining (Yeppa & Co., Carmel, Brush Sushi, Boba Craze, and Y Bar e Ristorante have all opened since 2023) to make Buckhead Village a destination beyond shopping.
Schwegman says that for the first time since 2006, there’s now a waitlist for leases. Part of Buckhead Village District’s appeal, he says, is that it’s a collection of city blocks where Jamestown doesn’t own every parcel: “It has the authenticity of a real street environment, and Atlanta’s never really had that.”
This article appears in our October 2026 issue.
