Photograph by Roxy Moure
After Kristen Ledlow had her first child in 2021, her colleague at TNT, basketball great Dwyane Wade, asked how she felt about returning to work as an NBA sideline reporter. She said, “It’s hard to explain that everything has changed, but I’m sitting in the same seat.” His response? “Don’t worry about it. You’re positionless.” It was a reference to a basketball term denoting someone so versatile, they’re not defined by just one role on the court.
That conversation with Wade got Ledlow thinking about what might be next for her professionally. Two years later, the Johns Creek resident founded Positionless, a durable leisurewear brand for children that recently launched a football-themed line. The company was born of Ledlow’s own experience: She found it hard to source clothes she loved for her son—especially ultrasoft sweat sets he didn’t ruin quickly. “Shopping for little boys was bleak for the most part,” she says. “What I wanted didn’t exist.”
Positionless features all gender-neutral items—sweatpants, shorts, T-shirts, and socks—made in a Los Angeles workshop with ethically sourced, hand-dyed, organic, recycled cotton and hemp. “I cared more than anything about knowing, from start to finish, where the fabric came from,” Ledlow says. “I know that every person who has touched it here in the U.S. is being paid a fair, livable wage.”
It was also important for the first-time designer to crack the code on how to make each product, designed for ages 2 to 10, so that it stayed in good enough shape to be passed from sibling to sibling. Sweatpants (starting at $90 online), for example, have fitted cuffs to help the oversized pieces stay in place, long drawstrings to accommodate growth, and large, kid-friendly pockets that won’t rip if they’re stuffed with a favorite toy.
In late 2023, while she was pregnant with her second son, Ledlow announced she would step away from broadcasting to focus on motherhood. But the NBA remains in her life: Positionless now creates logoed merchandise for the Atlanta Hawks and the Orlando Magic, sold exclusively in the teams’ arenas. This fall, the brand introduced a football collection with shirts that say “kicker” and “quarterback” in its signature vintage style. Ledlow hopes to partner with teams, such as the Atlanta Falcons, on future collections.
For Ledlow, it’s a dream come true, in part because her oldest son has passed his Positionless sweats down to his little brother. “I wanted the very best stuff hanging in my sons’ closets to have their mom’s name on it,” she says.
This article appears in our September 2026 issue.
