On a business trip to Chicago two years ago, Megan Rhinehart, a senior e-commerce manager for AT&T, was struck by the number of modern, sophisticated suits she saw women wearing. Back in Atlanta, she tried to find one for herself but came up short—and so did everyone else, she noticed. “Everyone was wearing the same Ann Taylor suit or something that just didn’t fit right,” she says. She even sent a survey out to friends, and they all agreed: Women’s suits are mostly terrible. So in January 2014, she created Zuit, an online shop for made-to-order women’s suits. This month the site relaunches, featuring more fun linings and fabrics like Italian wools and cotton floral patterns. Shoppers can have their measurements taken with the help of a 3-D scanner in Rhinehart’s Midtown studio, or a local tailor will make house calls. The suits are then stitched here in Atlanta by a mom-and-pop manufacturer. And Rhinehart, who has a background in social work, has more big plans. Next up: affordable suit rentals for unemployed women to wear for job interviews.
This article originally appeared in our August 2015 issue.