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Windows Speak Atlanta Life Insurance Sweet Auburn

Who are these faces on Auburn Avenue? A new photo project honors the history of a vacant Atlanta landmark

The original Atlanta Life Insurance Company building at 148 Auburn Avenue has sat empty, its windows boarded up, for nearly 40 years. Now, a new portrait series, “Windows Speak,” aims to honor the individuals who built the company, including its founder Alonzo Herndon, Atlanta’s first black millionaire.

After decades of neglect, glimmers of hope for Sweet Auburn

Back in 2012, the National Trust for Historic Preservation named Atlanta’s Sweet Auburn district to its list of the country’s “most endangered” historic places. Much bemoaning of Atlanta’s fondness for the wrecking ball followed—just as it had in 1992, the first time that the Trust sounded the alarm on the precarious status of one of the most influential locations in African American history.

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