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Before Vincent “Pudgy” Richardson and brothers Kevin and Travis Denson helped turn Bankhead into a hip-hop landmark, they sold CDs and white tees out of a bread truck outfitted with 15-inch rims. How they got the bread truck, or why they chose that specific mode of transportation, only Kevin knows. But this mobile operation—the humble beginnings of Toe Jam Music—made a lot of business sense in spring 1998.