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Atlanta-based Elf on the Shelf celebrates two decades of holiday magic

Twin sisters Chanda Bell and Christa Pitts grew up with a family tradition that is now a booming business. They, along with their mother Carol Aebersold, are the creators of The Elf on the Shelf, a worldwide holiday phenomenon that has sold millions of elves worldwide, with eyepopping annual revenue. This year, the trio celebrates 20 years of bringing holiday magic to families in Atlanta and beyond.
Elf on the Shelf Santa's St. Bernards Save Christmas

Elf on the Shelf holiday cartoon specials are now coming to a TV near you

“I want our animated specials to be loved and last as long as the Grinch and Charlie Brown have been for me,” says Elf on the Shelf co-creator Chanda Bell. “The North Pole is the Greek mythology of our time. We want to tell all of Santa’s stories."

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