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Bespoke denim: Levi’s at Avalon

Levi’s opened its Avalon store earlier this spring as one of only a handful in the country with an in-house tailoring shop—customizing denim with embroidery, hemming, and fitting.
Resse Witherspoon

Reese Witherspoon’s Draper James line embraces Southern style

Reese Witherspoon’s line of home decor, accessories, and printed frocks, which launched last spring—has a distinct Southern vibe. But the brand looks to the region for more than just inspiration. Case in point: The Tootsie skinny jeans, denim jackets, and pencil skirts are produced by two companies in North Georgia.

Standard owner Farshad Arshid shares his style favorites

This summer, local retailer Arshid and his wife, Sandy, will open an as-yet-unnamed denim hub at Ponce City Market. Arshid plans to offer indigo in every imaginable size, wash, and style, from the most basic ($50 Levi’s) to the most exclusive (handcrafted Japanese denim).

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