Tag: denim

Levi’s opened its Avalon store earlier this spring as one of only a handful in the country with an in-house tailoring shop—customizing denim with embroidery, hemming, and fitting.

Reese Witherspoon’s line of home decor, accessories, and printed frocks, which launched last spring—has a distinct Southern vibe. But the brand looks to the region for more than just inspiration. Case in point: The Tootsie skinny jeans, denim jackets, and pencil skirts are produced by two companies in North Georgia.

This summer, local retailer Arshid and his wife, Sandy, will open an as-yet-unnamed denim hub at Ponce City Market. Arshid plans to offer indigo in every imaginable size, wash, and style, from the most basic ($50 Levi’s) to the most exclusive (handcrafted Japanese denim).