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Circa: Waffle House

From a side hustle to an empire: how Waffle House became a 24/7 beacon for waffle lovers

Before Waffle House became what it is now, it was just a side hustle. On Labor Day 1955, next-door neighbors Joe Rogers Sr. and Tom Forkner opened a restaurant in sleepy Avondale Estates.
How Waffle House became a cultural icon

How Waffle House became a cultural icon

Waffle House is as Atlanta as Coca-Cola, CNN, or Delta, only more demure. You won't turn on your television to see the king of all-night diners assaulting you with multimillion-dollar advertising campaigns, and you won't get a jingle stuck in your head, because there isn't one. Waffle House never needed one. Waffle by waffle, egg by egg, the chain has quietly grown to a consistent place in the nation's top ten family-owned chains.

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