Tag: Lenox Square Mall

In the mid-1950s, Rich’s executive Frank Pallotta had an idea: If the annual Great Tree wasn’t enough to coax holiday shoppers to Rich’s downtown department store, then a monorail would be. Dubbed the Snowland Express, the rickety three-and-a-half minute ride over the toy department—and later the roof—cost a quarter, making it a magnet for kids and a moment’s reprieve for parents to study their shopping lists.