Tag: The Morning X

In an exclusive conversation with Atlanta Magazine, Weiss discusses his favorite moments from two-and-a-half decades of The Bert Show, the cost of putting your personal life on the public airwaves, and the message he has for Atlanta listeners who have faithfully listened each morning while idling in traffic for more than two decades.

Good things have a way of disappearing in Atlanta: New condos rise above historic neighborhoods like gravestones, an iconic doughnut shop burns to the ground, a legendary music venue gets gutted to make room for a shiny office space. But on Monday, December 5, a miracle happened. It came in the form of a familiar voice, edgy and distorted, creeping through car radios like the ghost of rock and roll: "You are listening to the original 99X."

In an inspired move, Atlanta Top 40 station 99.7 FM, Power 99, rebranded itself in October 1992 as 99X—with a lineup of Gen X-skewing grunge rock and attitude-laced talk. One of the most influential modern rock stations of the decade, 99X catapulted the careers of Atlanta-based acts like Shawn Mullins, Marvelous 3, and John Mayer; drove the rock charts; and even drew the older guard.