This innovative kitchen, bath, and outdoor showroom, which sprawls over 32,000 square feet in Lenox Marketplace, has been open for almost a year. Designed as an antidote to impersonal, big-box appliance shopping, Pirch has luxury brands like Sub-Zero, Rohl, Thermador, and Bertazonni—as well as several full-time baristas ready to offer fresh beverages. Most of the appliances and fixtures are wired and plumbed so shoppers can push buttons and turn on faucets. 3535 Peachtree Road, pirch.com
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This article originally appeared in our November 2015 issue.
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