Atlanta Magazine

In 2015, as a student at Georgia State, Reese Blutstein started an Instagram account to share outfits worn by her and her sister Molly, shot around Atlanta. At first, the handle, @double3xposure, was just a fun way for the fraternal twins to share their love of gritty, vintage fashion. “I don’t think we thought it would really be anything because, at the time, Instagram wasn’t that popular,” Molly says. Four years later, their account reaches more than 220,000 people. They’ve appeared in campaigns for brands like Gucci and Proenza Schouler, plus features in national magazines like Vogue, W, and Glamour.

The twins’ high profile hasn’t just been a matter of luck. Reese, who has a natural eye for styling and photography, constantly scours the city for intriguing backdrops. Unconventional settings, their porcelain skin with those haunting gazes, and grainy film images have been a unique formula for stardom.

Years into their social media experiment, the soft-spoken Blutstein girls are still down-to-earth 20-somethings. Reese scours antique markets to furnish her new apartment, and Molly is finishing an interior design degree at UGA. The two jet off to fashion weeks on school breaks.

Molly made her own Instagram account public only after her sister kept tagging her. It’s dubbed @accidentalinfluencer—an inside joke referencing a Refinery29 article that noted fewer than 50 posts had netted her more than 15,000 followers.

“I think the term ‘influencer’ is very weird, and I don’t really like it,” Molly says. “Everyone is influencing everyone, whether you’re walking down the street or sitting at a restaurant.”