A look inside AmericasMart Building 3

Every January, owners and buyers flock to the convention complex for the Atlanta International Gift & Home Furnish­ings Market
Photograph by Jeff Wolk

For eight days each January, tens of thousands of shop owners and retail buyers descend upon John Portman’s brutalist shrine to consumerism for the Atlanta International Gift & Home Furnish­ings Market. Inside the 7.2 million-square-foot downtown convention complex, buyers from 70 countries scout products for tiny boutiques and big-box chains alike. “I’m already lost,” one overwhelmed conventioneer announced in exasperation. Building 3, a concrete monolith with a dramatic atrium, contains 13 tiers of booths with merchandise ranging from artisanal candles and snarky stationery to eight-foot-tall inflatable rubber ducks.

This article originally appeared in our March 2016 issue.