Photograph by Marcello Pancote & Daniela Bacchim from Produtora Frame
It doesn’t take a mother’s intuition to know diaper bags are the Croc of handbags. But after the birth of her first child, Parsons School of Design grad Sasha Fridy realized she didn’t want to sacrifice fashion for function. Her husband, Wallace, didn’t either; a longtime stylist at Jeffrey Atlanta, he’s a dapper dad himself. Earlier this year, the local pair launched the non-cutesy-sounding 3rd & Hudson, a line of streamlined, fashion-forward diaper bags. The first, the Harmon, is faux leather and features a water-resistant lining and nine pockets for gear like bottles and pacifiers. A separate “mom” pocket was non-negotiable for Fridy, now a mother of two. “I wanted to keep Mom stylishly organized,” she says.
This article originally appeared in our August 2016 issue.
