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There were opportunities to ride in a NASCAR pace car, getaway to wine country and dine in style at master chef Franck Steigerwald’s private table Saturday night at the American Cancer Society’s Birthdays Ball at the Ritz-Carlton Buckhead. But dollar for dollar, nothing beat the rare opportunity to paint with the African elephants at Zoo Atlanta during the evening’s spirited live auction. The private painting session for you and five of your closest animal and art aficionados ended up pulling in $5,000 for the charity, retaining 100 percent of the experience’s estimated value (given that the pricey pachyderms each eat about 300 pounds of food a day, the five grand should just about cover the painting session’s catering bill). The black tie fundraiser, presented by Delta, Georgia Power and Radiotherapy Clinics of Georgia was an evening dedicated to raising money and to raising awareness about the iconic cancer nonprofit celebrating its centennial birthday in 2013.
Helping cancer research is about a lot more than donating money. The Atlanta-based American Cancer Society is in the final stages of the enrollment drive for its third Cancer Prevention Study, CPS-3. The call is out for up to 5,000 metro area men and women 30-65 who have never been diagnosed with cancer. The purpose of the study is to better understand the lifestyle, environmental, and genetic factors that affect a person's risk of developing or dying of cancer.