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Last month, Korean bun and kimchi emporium Simply Seoul quietly closed the doors to its Ponce City Market storefront. Tim Song, owner of Korean restaurant Gaja in East Atlanta Village, has taken over. Soon, it'll be named "Simply Kimchi."
Kimchi—the fiery fermented Korean condiment, often made with cabbage or radishes—is hot on the taste buds and hotter in the marketplace. Korean cuisine as a whole has been drawing buzz, due in part to the craze for fusion tacos—filled with meats like bulgogi, or grilled marinated beef—that originated in Los Angeles.
Ponce City Market has announced the first batch of vendors set to open in its Central Food Hall. Dub’s Fish Camp (Anne Quatrano), H&F Burger (Linton Hopkins), Jia, Honeysuckle Gelato, and Simply Seoul Kitchen (Hannah Chung and Grace Lee) will open in one of the largest brick structures in the Southeast. Openings will be staggered: Dub’s, H&F, Honeysuckle, and Simply Seoul are aiming for spring 2015 and Jia is aiming for winter 2014.